The Five Laws of Persuasion

This is what Jesus did with the woman at the well in John 4.

1. Attention
   He began where she was and got her attention.

   “Give me a drink.”
   “How is it you ask me? We have nothing to do with each other.”

2. Interest
   “If you knew who was asking you for water you would ask Me and I would give you living water.”

   Now she was really interested.

3. Desire

   “He who drinks of this water will thirst again, but whoever drinks of the water I give will never thirst.”

   She desired what He offered.

4. Conviction of Sin (Truthfulness of claims)

   He touched on her sin.

   “Go call your husband.”
   “I have no husband.”
   “That is right. You had 5 husbands and the man you live with now isn’t your husband.”

   He drove home the evidence of her sinfulness.

5. Commitment
   At this point she tries to distract Him (conviction will do that) and He claims to be the Messiah.

   “I who speak to you am He.”

   She then must accept or reject Him.

You might also like this:

Challenges and Excuses to Reject Christ The Parable of the Candle Why Should We Follow Up?